Digital Advertising

Digital Advertising Dilemma

Source: https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjpmNPP6JLTAhVNgiYKHRMiC2IQjRwIBw&url=http%3A%2F%2Fwww.flashtalking.com%2Fus%2Ftargeted-ads%2F&bvm=bv.152174688,bs.1,d.amc&psig=AFQjCNEl6M-9is_QE6dwUhK_pCpmdwecqA&ust=1491670712021112

April 11, 2017

In the past few weeks, reports of ad networks serving up paid advertising before or during, at best, questionable content has given the online advertising industry and its buyers pause. …

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Module 3 Week 3 Discussion Post

September 12, 2015

A perennial controversy in audience effects is behavioral targeting on the Web.  If you are not certain you know what that is, then read this article: http://en.wikipedia.org/wiki/Behavioral_targeting (Links to an external …

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Module 10 Week 10 Lecture Discussion Post

July 19, 2015

In our first research paper this week, we look at the effect of Internet advertising within the travel industry in purchase attitude and intent. This particular study directly relates to …

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