April 11, 2017
In the past few weeks, reports of ad networks serving up paid advertising before or during, at best, questionable content has given the online advertising industry and its buyers pause. …
September 12, 2015
A perennial controversy in audience effects is behavioral targeting on the Web. If you are not certain you know what that is, then read this article: http://en.wikipedia.org/wiki/Behavioral_targeting (Links to an external …
July 19, 2015
In our first research paper this week, we look at the effect of Internet advertising within the travel industry in purchase attitude and intent. This particular study directly relates to …