Week 8 – Eye Tracking

February 23, 2015

Eye Tracking can be an interesting component of internet usability experience research. The original Poynter document was compelling for me to read as I’ve used Eye Tracking data and information …

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Week 6 – Mobile Analytics

February 10, 2015

This week’s readings cover mobile analytics, which for me is a fun topic, as it’s a convergence of new technologies, user behavior, data capture/analysis, and how to best activate all …

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Week 4 – Search Engine Optimization (SEO)

January 26, 2015

The value of Search Engine Optimization (SEO) can be tremendous for a website of any size. However, knowing how to properly implement and maintain is key to ongoing success from …

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Week 3 – Online Surveys

January 18, 2015

The power of online research and surveys can be instrumental in understanding a consumer and their perceptions of your brand, brand experience or shopping for your product or service. In …

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