November 1, 2014
This week, you are designing an email for the brand campaign you used in Week 9’s banner ad assignment. You are tasked with preparing a first quarter (2015) promotional email for them.
Submit one (1) .PSD file with layers organized as much as you can and with slices in place.
Submit your jpg as well
Link to your blog post.
Design Showcase 10 asked us to extend the design work from week 9 by activating our promotion for the selected company via email. Working with the specifications provided during lecture, I created an email announcing Dollar Days at Target. I assumed my audience would be existing subscribers of Target email marketing communications and would be interested in learning about the latest retail promotion.
I started by creating a blank file 600px wide 72 dpi and 1500px for height, depending on how my layout came together. I started by creating the top navigation row, first by creating a red box 35px high and full width. Leveraging the fontawesome tool, I created the relevant social icons and place them to the left. I then created four logical navigational elements and placed them to the right in the red bar.
Using the creative from the week 9 banner ads, I dropped in my headline, target logo, shop button, and target dog photos in my promotion heading. I spaced them to fill the area intuitively. Next I worked on the specific offers to be included in the email. I decided to go with actual products that could be purchased online and instore, including a household item and toys. I decided to go with the “S” format of content, alternating image with headline/text for each row/promotion.
Selecting Gain laundry detergent and Hasbro board games, I thought these two would provide creative different to the Target red, black and white so far used in the creative. Additionally, I chose whole dollar amounts for the products given the “dollar days” promotion. I also added in some of Target’s formatting throughout the message which is a lowercase text in all instances except the Target name.
For the third offer, I selected a shipping offer to help drive consumers to shop online. Again, I used fontawesome to locate a shipping box to use for the graphic, recolored to Target red.
Working to space out the message, I then added some additional room between each row/offer. Finally, I added a last row of contact information and graphics with the Target.com URL to encourage fans/subscribers to call or go online to learn more about products, the promotion, etc.
Overall, the assignment was fun in researching a bit more how Target extends its brand to digital communications. Additionally, pulling together the different parts and pieces was interesting. I think the the most challenging part was aligning the content vertically so that it was spaced evening and consistently. I enjoyed locating retail products to showcase and bringing together real elements from the Target site, such as their App creative, to make the piece feel authentic and real.
Disclaimer: this post and associated images/creative are purely for educational purposes only and not intended for any commercial use. I am in no way affiliated with Target Brands, Inc.
Email Design, Layout, Photoshop, VIC5325,