November 9, 2015
Crisis communications online – NCAA players’ benefits scandal READ: Sports fans as crisis communicators on social media websites You work in the strategic planning and communications office at the University …
November 5, 2015
Corporate Social Responsibility: BP Oil Spill READ: Case 4: BP struggles to resolve sustainability disaster (page 342). Answer the 3 questions on page 352. Submit your answers to the Discussion …
November 3, 2015
Chapter 2: Stakeholder relationships, social responsibility and corporate governance Chapter 4: The Institutionalization of business ethics Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate …
October 29, 2015
You work for MarketUS, an online marketing company that devises campaigns for clients in the technology industry. One of the strategies used by the company is comparison marketing with competitors …
October 26, 2015
Marketing with Integrity. http://www.ethicsbasedmarketing.net/articles/artices19_8_2008/Marketing with Integrity.pdf Is Marketing Evil? http://www.ethicsbasedmarketing.net/2.html Why Business Ethics? http://web.tepper.cmu.edu/ethics/whybizethics.pdf Marketing to Kids http://www.ethicsbasedmarketing.net/6.html Question 1: The Federal Trade Commission regulates advertising on the basis of …
October 19, 2015
An Ethical Dilemma: Troy Buchanan and Circa Communications (Chapter 3; page 127-128) Answer the following questions in your discussion post: What should Troy do? Describe one process through which Troy …
October 17, 2015
Question 1: What kind of ethical duties does a strategic communications professional or a web designer have? Where do these duties come from? Question 2: Are there some ethical values …
October 14, 2015
READ: Case 11: The fraud of the century: the case of Bernard Madoff. Answer the three questions on page 425 of the text. Pay particular attention to Q#3, “What should …
October 11, 2015
Write a 4-point code of conduct for online strategic communications professionals. Include a description of each point. Search online for codes of conduct for more information before beginning. Recommended reading: …
October 6, 2015
Resolving ethical business challenges: Frank Garcia and Acme corporation (Chapter 1; page 26) Answer the following questions in your discussion post: What are the potential ethical issues faced by Acme …