April 13, 2015
“I love data!” There, I said it. My name is, “Ross Schmadebeck,” and I love data. There’s something mysterious, intrinsic, and skeptical with data that makes it of interest for …
April 6, 2015
In this week’s materials, we were asked to read about how the attitudes and perceptions of a website’s users can impact how the user overall interacts with the site, i.e. …
March 29, 2015
This week’s subject of Information Aggregators is of personal interest as I tend to be a data hound when it comes to my marketing methodology. When I look to a …
March 23, 2015
This week’s subject of online reputation management is both of interest and certainly a topic that I’ve been included in the subject in my professional life. While I can’t go …
March 16, 2015
This week’s topic of Social Analytics is one that’s always been of interest to me. As a business professional that has launched both social networks for businesses, as well as …
March 9, 2015
This week’s subject of Usability Testings coincidentally follows a very interesting week at work where we had some, at times, heated dialogue about what Usability Testing really is and how …
February 23, 2015
Eye Tracking can be an interesting component of internet usability experience research. The original Poynter document was compelling for me to read as I’ve used Eye Tracking data and information …
February 14, 2015
Crowdsourcing is an interesting phenomena brought about by internet communities. From my perspective, it’s akin to niche communities of people who get together, typically within a local area or neighborhood. …
February 10, 2015
This week’s readings cover mobile analytics, which for me is a fun topic, as it’s a convergence of new technologies, user behavior, data capture/analysis, and how to best activate all …
February 2, 2015
Google Analytics is an amazing tool for tracking a website’s performance. I’ve used it for both personal and professional sites and with the exception of a few minor differences, I …