MMC5427 Research Methods

Week 15 – Big Data

April 13, 2015

“I love data!” There, I said it. My name is, “Ross Schmadebeck,” and I love data. There’s something mysterious, intrinsic, and skeptical with data that makes it of interest for …

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Week 14 – Message Testing

April 6, 2015

In this week’s materials, we were asked to read about how the attitudes and perceptions of a website’s users can impact how the user overall interacts with the site, i.e. …

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Week 13 – Information Aggregators

March 29, 2015

This week’s subject of Information Aggregators is of personal interest as I tend to be a data hound when it comes to my marketing methodology. When I look to a …

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Week 12 – Online Reputation

March 23, 2015

This week’s subject of online reputation management is both of interest and certainly a topic that I’ve been included in the subject in my professional life. While I can’t go …

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Week 11 – Social Analytics

March 16, 2015

This week’s topic of Social Analytics is one that’s always been of interest to me. As a business professional that has launched both social networks for businesses, as well as …

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Week 10 – Usability Testing

March 9, 2015

This week’s subject of Usability Testings coincidentally follows a very interesting week at work where we had some, at times, heated dialogue about what Usability Testing really is and how …

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Week 8 – Eye Tracking

February 23, 2015

Eye Tracking can be an interesting component of internet usability experience research. The original Poynter document was compelling for me to read as I’ve used Eye Tracking data and information …

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Week 7 – Crowd Sourcing

February 14, 2015

Crowdsourcing is an interesting phenomena brought about by internet communities. From my perspective, it’s akin to niche communities of people who get together, typically within a local area or neighborhood. …

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Week 6 – Mobile Analytics

February 10, 2015

This week’s readings cover mobile analytics, which for me is a fun topic, as it’s a convergence of new technologies, user behavior, data capture/analysis, and how to best activate all …

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Week 5 – Google Analytics

February 2, 2015

Google Analytics is an amazing tool for tracking a website’s performance. I’ve used it for both personal and professional sites and with the exception of a few minor differences, I …

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