MMC5427 Research Methods

Week 4 – Search Engine Optimization (SEO)

January 26, 2015

The value of Search Engine Optimization (SEO) can be tremendous for a website of any size. However, knowing how to properly implement and maintain is key to ongoing success from …

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Week 3 – Online Surveys

January 18, 2015

The power of online research and surveys can be instrumental in understanding a consumer and their perceptions of your brand, brand experience or shopping for your product or service. In …

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Week 2 – Audiences

January 11, 2015

As with any marketing activity, campaign, or strategy, having a strong sense of your target audience is critical to the success of money spent. Advertising and marketing is not cheap, …

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