March 16, 2015
This week’s topic of Social Analytics is one that’s always been of interest to me. As a business professional that has launched both social networks for businesses, as well as …
March 9, 2015
This week’s subject of Usability Testings coincidentally follows a very interesting week at work where we had some, at times, heated dialogue about what Usability Testing really is and how …
February 23, 2015
Eye Tracking can be an interesting component of internet usability experience research. The original Poynter document was compelling for me to read as I’ve used Eye Tracking data and information …
February 14, 2015
Crowdsourcing is an interesting phenomena brought about by internet communities. From my perspective, it’s akin to niche communities of people who get together, typically within a local area or neighborhood. …
February 10, 2015
This week’s readings cover mobile analytics, which for me is a fun topic, as it’s a convergence of new technologies, user behavior, data capture/analysis, and how to best activate all …
February 2, 2015
Google Analytics is an amazing tool for tracking a website’s performance. I’ve used it for both personal and professional sites and with the exception of a few minor differences, I …
January 26, 2015
The value of Search Engine Optimization (SEO) can be tremendous for a website of any size. However, knowing how to properly implement and maintain is key to ongoing success from …
January 18, 2015
The power of online research and surveys can be instrumental in understanding a consumer and their perceptions of your brand, brand experience or shopping for your product or service. In …
January 11, 2015
As with any marketing activity, campaign, or strategy, having a strong sense of your target audience is critical to the success of money spent. Advertising and marketing is not cheap, …
December 6, 2014
Instructions Your assignment is to design an e-holiday card that UF could send out. (Could be from the alumni association, from athletics, from a college, UF as a whole — …